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KANDHAMAL HALDI (GI) GETTING AFFECTED BY PANDEMIC

KANDHAMAL HLADI (GI) GETTING AFFECTED BY PANDEMIC – Turmeric of Odisha

Introduction : Turmeric of Odisha

Recent year the Turmeric of Odisha i.e.  Kandhamal Haldi got the GI Tag (Geographical Indication). It got the GI on April 1, 2019 from Intellectual Property India, an organization that comes under the Union Ministry of Commerce and Industry.Thousands of farmers and respective markets were hoping to use this opportunity at massive scale but unfortunately due to this pandemic the business, digital access between traders and farmers, supply chain, capital, restricted movement, storage capacity and labour issues are waking up and to a lot extent have already affected.

KANDHAMAL HLADI (GI) GETTING AFFECTED BY PANDEMIC - Turmeric of Odisha
KANDHAMAL HLADI (GI) GETTING AFFECTED BY PANDEMIC – Turmeric of Odisha

Here we are focusing on  the Kandhamal Haldi state due to  the ongoing pandemic it needs attention and potential solution at a very rapid speed because this issue is not just economical its socio economical in nature too which is affecting  a good amount of population in local area.

KANDHAMAL HLADI (GI) GETTING AFFECTED BY PANDEMIC – Turmeric of Odisha

Kandhamal Haldi – It’s an organic herb. Kandhamal Haldi (which grows in kandhamal district of Odhisha) — has more oleo resin and volatile oil content compared to other turmeric varieties — was put under Class-30 type. Turmeric is usually purchased by KASAM that is Kandhamal Apex Spices Association for Marketing (KASAM) — registered society involved in processing, value addition and marketing of spices and other product ) , re around  12,000 farmers works who are the members of 60 cooperative societies and members, said Sanjit Patnaik, its secretary.[i] It’s an incredible traditional knowledge of India and Odhisha which qualified for the GI tag recently

This aim of this article is basically to highlight and analyses the plight of farmers and GI product affected by this pandemic and respectively encouraging for promotion by spreading awareness in rural background and among modern young entrepreneurs, IP legal scholars and businessman to commercialize, to invest in TK (Traditional Knowledge) product like this and highlight the steps of government to be taken in this pandemic for farmers.

KANDHAMAL HLADI (GI) GETTING AFFECTED BY PANDEMIC – Turmeric of Odisha

Traditional Knowledge – It’s an Intellectual Property asset promoted under international and national legal framework. Traditional knowledge (TK) is information that people in a given community, based on experience and adaptation to a local culture and environment, have developed over time and continues to develop. The knowledge is used to sustain the community and its culture and to maintain the genetic resources necessary for the community’s uses of biological resources.

However reportedly,

Though Kandhamal saw a bumper yield this year, less than 20% of raw turmeric has been sold so far, leaving the rest of the produce with the farmers.

“I had grown turmeric in one acre of land. I am not able to sell five quintal of turmeric as no local trader is ready to give me above ₹40 per kg,” said Kiabisi Majhi of Mundibali village under Tumudibandh block of Kandhamal.

The farmers produce around 26,000 metric tons of turmeric in 13,000 hectares of land every year in the district that has the correct conditions— including humidity and temperature— for growing the crop.

The farmers harvest their crops in March and April every year. The Union government recently allowed farmers to sell products in mandis (wholesale markets), said Manoj Das, the deputy director of the state’s horticulture department. “We will open all mandis and regional marketing societies in Kandhamal soon to help turmeric farmers sell their products,” he said, adding that the crop will also be sold through the National Agriculture Market (eNAM).

KANDHAMAL HLADI (GI) GETTING AFFECTED BY PANDEMIC – Turmeric of Odisha

So many farmers are struggling so hard to sell their products in such a health emergency kind of workplace and circumstances. Farmer’s suicides are also a growing issue in such an area where no one gives that much attention. Government and traders are highly requested to see the current trade and business situation of such farmers of such a product so that everyone in the region gains benefits by enhancing their economy. Struggling times like this pandemic is a challenge and test for agricultural ministry to update and efficiently enhance their policies so that at least a GI product who has a certain reputation should not fail completely. It’s the wealth of a nation and a state.

KANDHAMAL HLADI (GI) GETTING AFFECTED BY PANDEMIC – Turmeric of Odisha

The accelerated liberalization of economies in today’s world has drawn universal attention towards importance of intellectual property and its protection and also for its growth. It is resulting in greater movement of goods and services, labor and capital across borders too.

Kandhamal haldi is popular in foreign countries and 95 per cent of KASAM’s procurement is exported to the US, Europe, Australia, Japan and Korea, according to Patnaik. “But the lockdown has forced exporters to not purchase turmeric, because of which we are now in deep trouble,” he added.

Most countries have their generally business strategy as market oriented export led growth. But local investment too in such goods enhances knowledge and socio economic development at a large scale.

KANDHAMAL HLADI (GI) GETTING AFFECTED BY PANDEMIC – Turmeric of Odisha

Estimation is that present world market of 60 billion dollars on herbal products is expected to grow 5 trillion dollars by the year 2020.  By unfortunately very little money has been gone the developing nations. Of the 119 drugs developed from higher plants specially frown on the geographical indicated are on the world market today, 74% discovered from a pool of traditional herbal medicine, which is as concern for protection of traditional knowledge and geographical indication.

This pandemic has become such a question mark for these farmers and traders to assess how world and local herbal markets will take shape in pandemic.

Modi government recently announced various schemes  for farmers in that process reaching up to the markets in state and the central level is the main focus  as of now but this pandemic has given a shock. Burden is on the respective ministry and local traders to update and invent effective police to handle such situations.

KANDHAMAL HLADI (GI) GETTING AFFECTED BY PANDEMIC – Turmeric of Odisha

Even though the government has doubled the public distribution system (PDS) entitlement per beneficiary during the coronavirus lockdown period, official sources maintain that cereal stocks with the Food Corporation of India, augmented by the new crop, will be sufficient to meet rationed supplies and other obligation.

Therefore it is highly important and desirable to not to stop commercializing such products in the time of pandemic too by investing and sharing and most essentially developing a legal framework to abide the rules in pandemic time for workplace to attain an economic status. State government health ministry and agrarian ministry rules and help are highly required to maintain the condition of farmers and GI product which may go to waste or in debt if not used on natural time. Farmers and their protected GI product should never be forgotten.

KANDHAMAL HLADI (GI) GETTING AFFECTED BY PANDEMIC – Turmeric of Odisha


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